MLILY USA Launches Designer Partner Program

KNOXVILLE, Tenn. – MLILY USA has introduced its new Designer Partner Program, a simplified, margin-friendly offering developed for interior designers seeking high-quality bedding solutions without the typical barriers found in wholesale ordering. The program, launched over the summer, has been well received by design professionals for its streamlined product selection, transparent pricing, and direct fulfillment.

The initiative centers on MLILY’s core sleep solutions, making it easier for designers to specify and install products for clients. The selection includes five core mattress models: the WellFlex memory foam collection (12-inch standard or 14-inch ICE upgrade), the ChiroPro 13-inch zoned hybrid designed in collaboration with the International Chiropractors Association, and the Midnight copper-infused hybrid line (12-inch standard or 14-inch ICE upgrade). Designers can select comfort levels from luxury plush to extra firm. Standard models are available in all standard sizes, and ICE upgrades are offered for Twin XL, Queen, King, and Cal King. Two pillow collections and a mattress protector complete the offering.

The Designer Partner Program offers exclusive wholesale pricing, allowing design professionals to set their own margins and earn on each project. MLILY’s MAP/MSRP structure ensures designers can maintain profitability while offering clients consistent pricing. The program also removes common barriers with no minimum order requirement and provides direct-to-project shipping at no additional cost, helping simplify logistics and keep installations on schedule.

“Designers have very different needs than traditional retailers, and our team built this program with that distinction in mind,” said Derek Leishman, national sales director for MLILY USA. “We developed the program to give design professionals access to competitive wholesale pricing and strong margins—while ensuring these margins are non-competitive to our retail partners. It’s a thoughtful balance that supports both sides of our business and ultimately strengthens the MLILY brand.”

The program reflects MLILY USA’s commitment to building solution-focused partnerships across retail, hospitality, and design channels.

About MLILY USA

Relieve Pressure, Sleep Better. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance. For more information, visit www.mlilyusa.com.