Retail India News: Wooden Street Opens 98th Furniture Store at Marina Mall, Chennai

Titan Company Ltd has announced a significant expansion of its retail presence in Chennai, India, with the opening of new brand outlets across its diverse product portfolio. The expansion includes the launch of Titan’s first-ever luxury Helios store in the country, the 59th Tanishq store, and the 7th Taneira store in Tamil Nadu. The grand openings were inaugurated by C K Venkataraman, Managing Director of Titan Company Limited, along with dignitaries from the company and other distinguished guests at Pondy Bazaar, T. Nagar.

This expansion is part of Titan’s aggressive retail growth strategy for FY24-25, targeting Tier I, Tier II, and Tier III geographies. With these new openings, Titan now boasts 98 exclusive brand retail touchpoints in Tamil Nadu. The company aims to further strengthen its presence in the region, planning to launch over 100 stores across all divisions in the coming years.

C K Venkataraman commented, “We are thrilled to expand our retail footprint in Chennai, a city that is both a cultural hub and a key growth market for us. The vibrant and fast-growing customer base in Chennai has shown a strong affinity for our brands, which has driven us to deepen our presence in the region. Our new stores in Pondy Bazaar reflect our commitment to curate high-quality products and exceptional shopping experiences for our customers in the region. Moving forward, we plan to continue our expansion in the Southern region, with additional store openings and innovative offerings tailored to meet the evolving needs of the customers.”

The new Helios store spans 2,500 sq. ft. and introduces seven new brands to the city: Milus, Earnest Borel, Charriol, U-Boat, Versace, Herbelin, and Seven Friday. This luxury store increases Helios’s presence in Tamil Nadu to 32 exclusive stores. Chennai has emerged as one of the biggest growth markets for Helios in the Southern region. The expansion plans include three additional Helios stores in Chennai, contributing to the overall growth strategy in the Southern region.

Additionally, Tanishq has launched its 59th store in the state. Covering 8,000 sq. ft., the store features an extensive selection of Tanishq’s iconic designs, including plain gold, antique jewelry, stunning diamonds, kundan, polki, and chozha coins. The store also showcases Tanishq’s festive collection, ‘Dharohar’, inspired by heirloom artifacts, and ‘Kakatiya’, celebrating the legacy of the Kakatiya dynasty. Customers can explore the contemporary ‘GlamDays’ collection, the lightweight ‘String It’ collection, and the exquisite ‘Tales of Mystique’ featuring rare diamonds and colored gemstones. The store also houses ‘Rivaah’, Tanishq’s dedicated wedding jewelry sub-brand.

Meanwhile, Taneira has opened its fourth store in Chennai and seventh in Tamil Nadu. Spanning 5,000 sq. ft., this store offers a range of handcrafted sarees, ready-to-wear blouses, kurtas, short tops, and more. The store also features a dedicated wedding zone with Kanjeevaram sarees and regional weaves such as South Silks, Narayanpet, South Cottons, Banarasis, and Chanderis, catering to the varied needs of its customers.

To celebrate the grand openings, Tanishq is offering a special promotion where customers can receive a free gold coin with every purchase from June 19th to 21st, 2024. Additionally, Taneira is offering a gold coin with purchases of Rs 20,000 or more, along with other promotions from June 19th to 24th, 2024.